The number of apps on the market keeps on growing and more and more business sectors monetize their services through the applications they make. However, the most important question that is still not clear for many business owners is: what can I expect from a great mobile app? Discover the answers to this question in this post!
Developing an effective app for your business requires time and money. Since you’ve decided to make the leap and invest in app development , it’s important to make sure you can get the best return on your investment. To ensure the success of your mobile app, you need to be sure it includes specific features and characteristics… want to know what they are?
Find out below!
Essential Features of a Great Mobile App
Gorgeous design:
A great mobile app has a design that is attractive and appealing to users. The colors used in the interface, as well as font types and sizes, need to be carefully chosen so they are easy for your target audience to read. Furthermore, the design of an app should not only look good but function properly as well.
Your app needs to be functional and convenient for users, which is why it’s important that your design makes features easy to find and use.
Whether you’re looking to create a mobile app for your business, or personal use – it’s important you keep the target audience in mind. The design of your app will depend on what it’s being created for, but regardless you’ll need to make sure the design is functional.
For example, if your app offers weather reports – you’ll need to include a map that displays forecasts as well as a calendar that shows when the sun is expected to rise and set.
Also, your app’s design should be consistent so it is familiar and easy to navigate for returning users.
In addition, your app’s design should be user-friendly in order to avoid frustrating users.
Last but not least, ensure app accessibility by making sure the design of your app takes into consideration users who are challenged by traditional interfaces (such as those with low vision or limited motor skills).
Efficient Navigation (Intuitive Interface):
Not only does a great mobile app have to be functional, but it also needs to be simple and easy for users to navigate.
If people can’t use your app easily, they will delete it before you know what happened. Your app’s navigation needs to be clear and efficient.
A successful app is easy for users to navigate and includes features that allow them to do what they want to do with ease.
Your app should be easy for users to find the information they’re looking for by making use of tips, FAQs, and search bars.
Also, your app needs to be easy for users to operate by using buttons that are large enough and by avoiding too many steps to complete a task.
If you have multiple features in your app, it’s important that users are able to navigate between them easily – so it’s a good idea to include tabs in your design.
In addition, it is important that users can navigate back and forth between different screens (for example, when viewing a photo album – users should be able to go back and forth between the different photos).
Apps that are easy to use and navigate are more likely to be successful and withstand the test of time.
Addressing User Needs:
Your app needs to be able to meet your users’ expectations by providing them with what they need.
The first step to achieving this is by identifying the features and functions that your users want from their app. This can be done through surveys and market research.
Then, your app needs to be able to meet the users’ expectations by making sure its features are relevant and useful (and not just tacked on to make your app look more appealing).
Once you’ve identified what your users want, the next step is to ensure that your app includes these features.
For example, if your users are looking for the ability to order products from their phone – you’ll need to include a way for them to do this easily.
Last but not least – don’t overwhelm users with too many features because chances are they won’t use them.
A great mobile app offers features that make it easy for users to do what they want and need to with ease, as well as the design that makes it a pleasure to use.
Engagement
An effective mobile app needs to be engaging in order for it to create a long-term relationship with the user. The best way to create an engaging app is by focusing on quality content and adding features that make it easy for users to interact with your app.
Shareability
If it’s a fun, helpful, or interesting app – people will want to share it! Make sure there is an easy way for users to share their experience with your app.
Low Data Usage and Speed
Users are more likely to use an app if it won’t eat up all their data or leave them waiting for it to load. Ensure that your app is efficient and designed with the user’s needs in mind (and test, test, test!)
Robust Security
Users want their data to be secure and protected – so make sure you build your app with this in mind. This means using the latest technology to protect against bugs, crashes, and vulnerabilities.
App Store Optimization
App store optimization (or ASO) is a method of optimizing your app in order to rank higher and bring more visibility. This means using the right keywords and phrases, as well as ensuring your app description is engaging. While this is not directly linked with design and build, it’s important to note that ASO can affect the success of your app.
Continuous improvements
The best apps are the ones that continually provide users with updates – whether this is through new features or bug fixes. Regularly check your app’s feedback to see what users are saying and then use this insight in order to create improvements.
Reliable app developers
Last but not least – it’s important to find reliable developers who will be able to meet your needs and requirements. Consider their experience, how they work, and what’s important to you before choosing a developer. Consider this your first step to creating a great app!
Great apps are designed with user needs and engagement in mind, as well as including features that make it easy for users to share and navigate.
Does your mobile app meet all of these characteristics?
If not, you might want to rethink some of the points. More than that however, the characteristics of a great app listed above should be enough for you to realize that mobile apps aren’t dead. They are just changing, and this change is due to not only the development of new technologies but also the need for constant user engagement.
