You may be wondering, “Why do I need an app for my business?” Truth is: Mobile technology has become a huge part of our lives and if your business hasn’t implemented mobile apps for your business yet, you are missing out on a huge chunk of change. In this blog post, we will discuss the top reasons why you need an app for your business!
Have you ever used an app on your smartphone? Chances are, you have.
We can’t imagine a world without them. Many people today spend up to five hours per day with their mobile phone, and it’s not just because they’re on Facebook.
So if your business has not yet caught on to this trend, then read on for the top reasons why they should.
Here are just a few that you need to consider.
Apps are effective Marketing Tools
Have you ever seen a car commercial on TV? Did it make you want to go and buy that new vehicle? Well, your app is like the online version of that. Think about how many people are looking at their phone screens while they’re walking around in public. With your company’s app, these individuals will be able to quickly find your newest promotions and offers.
Reach More People
There are over three billion smartphone users in the world today according to Statista, and that number is growing. A lot of these people prefer to use their phone over a desktop or laptop for browsing the web, and many don’t even have home computers. With an app for your company, these individuals can quickly browse through and find what they need from you – without having to spend hours researching online.
Additionally, the average person spends about 4.2 hours in apps a day(App Annie), which is quite considerable! With this type of exposure, you can reach so many more people with an app for your business – even people who didn’t know your business existed before. With more reach, you increase your chance of making a sale/generating more business.
Accessibility
In the past, people had to search for your company’s website on their phone using an internet browser. This was time-consuming and did not allow for people who have slower internet speeds. Now, with an app for your business, a person can simply download it to their phone and then have instant access to everything you offer.
Innovate and Grow
An app can do so much more than just what’s mentioned above. It is a creative outlet for your company to innovate and grow in ways you may not have even thought of before. For example, take a look at how Uber has used their app to change the taxi industry.
Revenue Source
One of the most important reasons to have an app for your business is because it can be a new revenue source. Think about how much more money you’ll make if someone who is already using your app decides to buy a product or service. This can be for anything from a one-time purchase to an annual subscription. You’ll be able to increase revenue by promoting deals and specials that are time sensitive.
Build trust and loyalty
It’s not just about reaching new people with an app for your business. It also is a great way to stay connected with current customers and keep them coming back. Keeping your customers in the loop by having an app for your company will help you to build trust and loyalty.
Reduce Churn
With all of the benefits an app has to offer your business, it can also help you reduce churn rates! This is because people are more likely to come back if there’s a notification on their phone telling them about a sale or promotion that ends soon.
Gather Customer Insights
The app also will allow you to gather customer insights and this is going to help shape your business for the better. You’ll be able to find out what kind of promotions are successful so that you can replicate them in the future.
Saves money
Another great benefit of having an app for your business is that you won’t have to spend extra time and money printing brochures or magazines anymore. Plus, marketing techniques like in-app advertising and push notifications can help you to reduce the amount of money that is spent on traditional advertising.
User experience is enhanced
With all of the benefits an app for your business has to offer, it can also help you enhance user experiences. This means that customers will be able to find what they’re looking for with a few simple clicks and without ever having to leave the app.
Makes customer service/support easier
When someone has a problem or question, they can just send you the message from your app and it will get routed right over to customer service. This means that there’s no need for customers to wait on hold or go through all those hassle of trying to find help. The benefit to your business includes increased customer satisfaction and retention as well as more positive reviews.
Enhances Brand reputation and PR
A lot of success in business is related to perception and how people view your company. Apps aside from ensuring your business is keeping up with technology, also can help you to create a positive perception of your business. Potential customers and partners are more likely to be interested in you because they feel your company is tech savvy and you put a lot into your business.
Direct and Personalised Communication
Direct and personalised communication is like the key to success . Unlike bland messaging , you can push out messages and content that are tailored specifically for users leveraging their profile information- which is within the app. By doing this, you also can make it seem more personal and create better relationships. The result is more loyal customers and a better reputation.
Mobile App is the Next level for your business
Apps are the future. It’s time to make a bold move and start your journey towards a digital presence with an app for your business.
- Apps are more than capable of replacing your website for 90% utilization.
- A mobile site is not enough anymore, you need an app.
- Apps can be linked to your social media accounts and are significantly more personalized than a mobile site.
- Apps are cheaper to maintain than websites and can be updated more frequently without the need for expensive updates or hosting packages.
- Apps are more accessible to your target audience due to the many different platforms they can be accessed on.
- Apps have the ability to integrate eCommerce functionality and sell products in an app store, so you don’t have to worry about someone else getting your customers.
Bottom Line
Nowadays, it’s important to have an app for your business. With the thousands of apps on the market and more being developed every day, your app has to be the best in order for it to stand out from all of the rest.
If you’re on a tight budget, you may be tempted to save money by not hiring a professional app developer. But without the proper expertise, it’s easy for your project to spiral out of control and become an expensive disaster.
It is best to hire top app developers who know what they’re doing. They can help you understand the app development process, and what’s involved in creating a high-quality app for your business needs. So, creating an app for your company is no longer rocket science.
So what are you waiting for? It’s time to take your business to the next level and develop a mobile app.
