ROI is a big word, and it’s also probably one of the biggest factors in your marketing decisions. It’s no wonder, since an investment in marketing may feel like you’re throwing money at a problem. However, social media can be one of the best ways to reach your customers and get them to buy what you’re selling. By understanding the metrics behind returns on investment, you can start to make data-driven choices about how to build your brand awareness and invest in Social Media Marketing Agency Auckland which brings you back more than it costs.
Let’s make sure you know what you’re measuring
Before you can start working on a solution, you need to know what problem you’re trying to solve. Let’s say your goal is to lose 20 pounds by the end of summer. That seems like a reasonable timeframe, but how do we measure it? How much weight do we have left after each week or month?
This is where setting goals comes in handy. A good goal should be:
Specific (what exactly will this accomplish)
Measurable (how will we know when it has been accomplished)
Actionable (what steps are required)
Realistic (based on past performance and resources at hand) * Timely (deadlines are necessary).
- Identify your best prospects
The next step is to identify who your best prospects are. Who are the people who will most benefit from your product or service? What motivates them, and what do they need?
- To find out, ask yourself these questions:
Which of my competitors’ customers should I target? These can be found by looking at how competitors market themselves on social media. What kind of content do they share to reach these prospects? This can help you understand what types of posts will resonate with them and be more likely to attract followers for your own accounts.
- Build brand awareness and loyalty through social media marketing
When it comes to brand awareness and loyalty, social media is one of the most powerful tools you can use. Social media allows companies to build a strong relationship with their customers and establish themselves as experts in their field. This is especially important in competitive industries where there are many different brands competing for the same audience.
Social Media Marketing Agency Auckland works because it’s personal. It gives your customers a way to connect with you on an emotional level, which builds trust between you and your target audience. When people feel like they’re part of something bigger than just buying a product or service from you—that they are connected to an organization that cares about them—they’re more likely to become loyal customers who will buy from you again and refer others as well.
- Optimize for mobile users
Your website is your most important marketing asset, so it’s important to make sure it’s optimized for mobile users. You can do this by making sure you’ve got a responsive design that works well on all devices, including smartphones and tablets. You also want to make sure your website is optimized for search engines, which means using keywords effectively while not going overboard or stuffing them in . The same goes for conversion: don’t just put things there because they look good; put them there because they help people accomplish the task at hand (e-commerce purchases are an obvious example).
Finally, make sure your site looks good on social media platforms like Facebook and Twitter. This doesn’t mean putting logos everywhere; it means having great content with compelling images in order to keep people coming back again and again in order to drive traffic back up into the sales funnel where they’ll eventually convert into new customers!
