Some Typical Causes Of Why Your Website Doesn’t Rank on SERPs

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If you’ve been in the SEO game for a while, you’ve probably learned that it’s not always easy to rank. Sure, it’s easy if you’re just starting out and have no competition or if your site is brand new. 

But after a few months (or even years), your website will start to compete with others for top positions on search engines’ SERPs (search engine result pages). There are many factors at play here—from the quality of your content to the way that Google crawls and indexes sites—and they all affect how well your site ranks among its competitors with the help of best SEO Agencies Auckland.

Indexability and Crawl Issues

Indexability and crawl issues are among the most common reasons for poor rankings. Here’s what you need to know:

  • Crawl budget: Crawlers limit how much of your site they can currently crawl, and this limit is called a crawl budget. If your website has too many pages that have been deemed low value (low-quality or duplicate), it will negatively affect your overall crawl budget.
  • How often are your articles crawled?: Google used to index new content within hours of posting, but nowadays it only checks in on websites every few days or weeks. So if you post something new today, it might be up to four weeks before Google sees it and indexes it in search results! To make sure Google gets around to looking at all of your pages regularly, try scheduling outreach campaigns with bloggers who are likely interested in writing about topics related to yours—this helps spread awareness of those keywords across various publishers’ audiences who might not otherwise have found them on their own due to low organic search visibility (even though they may well have been looking).
  • What are these errors?: Crawl errors happen when there’s something wrong with either an entire page or individual sections within one; these include things like 404s (pages not found), broken links/bad redirects etcetera.


Duplicate Metadata

Duplicate metadata, or duplicate content, is when you have multiple pages that contain the same information. This can be very problematic for SEO because Google doesn’t like to show two exact copies of the same page on their search engine results page (SERP).

If you have duplicate metadata on your website and want to avoid problems with Google indexing your pages properly, then it’s best not to create new pages with similar titles and descriptions as previous ones. You should also be careful when updating existing pages so that they don’t get flagged as duplicates by our algorithms.

 If you’re worried about getting penalized for having too much duplicate content on your site, take a look at our guide on how many URLs are allowed per domain before getting hit by penalties!

Linking Issues

  • You don’t have enough inbound links.
  • You have a lot of spammy/low quality links.
  • The SEO company you work with doesn’t know what they’re doing, or don’t have the right experience for your type of business.

Templates, URLs, and Content Issues

If you’re trying to rank for a certain keyword, it’s important to know that Google doesn’t just look at the content of your website. In fact, they don’t even look at the content of your page (with the exception of meta descriptions). They look at what’s on-page and off-page.

If you have a site that’s built with templates or uses a CMS like WordPress or Joomla! then there are likely some issues with how those pages were built.


If you’re experiencing a problem with your website, it’s important to understand what the issue is and how it will affect your rankings. If you notice a drop in traffic or rankings, don’t panic! Instead, take some time to look at what might be causing the problem before making any big decisions about how to fix it. 

You may find that there are easy ways for you to address these issues on your own (such as changing some of your links or updating a template), which could save both time and money when compared against hiring an agency who specializes in SEO Agencies Auckland (which costs more upfront). If not–and if all else fails–there are always options available for hiring experts who can help identify potential problems within their field of expertise.