Strategies For Growing Your Small Business Through Franchising

franchising small business

If you own a small business and want to grow, you may be wondering if franchising is the way to go. Franchising allows your business to expand without having to invest in new locations or hire additional employees. While it can be challenging to find the right franchisee candidate and prepare your business plan, there are many benefits of franchising that make it worth the effort.

Do your research.

The first step to growing your small business through franchising small business is to do your research. You’ll want to look at the franchising market in general, as well as the specific franchise and its competitors. You should also take a close look at potential franchisees so that you can understand what kind of person would be best for this type of business model.

Prepare your business plan.

The first step in starting your own franchise is to create a business plan. A good one will help you determine if franchising is right for you, as well as give potential investors confidence in your ability to run a successful business. A poorly written or thought-out business plan may even hinder the growth of your small business, so it’s important that yours be well thought out and thorough before moving forward with any plans of expansion.

The main components of any good franchise are:

  • Mission statement – This should include what sets apart your company from others in its field (e.g., quality products or customer service). It should also lay out how this mission will be carried out by employees at all levels within the organization (including store managers). You can include information about how employees will benefit from working at this particular brand name if applicable; however don’t go overboard here–you don’t want prospective buyers thinking only about themselves when considering buying into something new!
  • Marketing strategy – Include details about how much money needs spent on advertising campaigns during different stages of development (e.,g., prelaunch versus postlaunch). Also note whether there are any special promotions planned around certain holidays or other events happening throughout year such as Valentine’s Day/Mother’s Day etcetera.”

Market your franchise.

You can market your franchise in a number of ways. You may want to consider advertising, social media and networking as some of the most effective ways to spread the word about what you have to offer. You’ll also want to participate in trade shows and other events where people gather who are interested in what you do and how you do it.

Interview potential franchisees.

One of the most important steps in the franchising process is interviewing potential franchisees. It’s important to ask questions that will help you determine if they have the right skills and experience, financial resources, commitment and personal characteristics.

  • What do they know about your company?
  • What is their motivation for wanting a franchise?
  • Are they willing to travel extensively or spend time away from home if necessary?

For example: If you’re selling an accounting service for small businesses that requires local knowledge about taxes and other regulations in each state where you operate (as many do), then it would make sense for potential franchisees to live within driving distance of where their business will be located.


In this article, we’ve discussed the various ways you can grow through franchising small business. From doing your research to preparing your business plan and marketing your franchise, there are many steps involved in becoming a franchisor. However, we hope that by following our tips above and learning from others’ experiences, you’ll be able to take on this venture with confidence!